Join the St. Paul Rodeo Association and the rest of the Western industry to help raise awareness and funds for the fight against breast cancer. This disease touches many, many lives each day and continues to trouble all of us as spouses, parents, siblings, and friends deal with its presence and destruction.

The Tough Enough to Wear Pink campaign was first introduced at the 2005 Wrangler National Finals Rodeo when cowboys and cowgirls were encouraged to wear pink to show support for the cause and sponsors donated funds. Support was overwhelming, and the wave continues to grow within the industry and therodeo community.

The St. Paul Rodeo is committed to this campaign and will honor it at the July 2 rodeo performance. Each grandstand and bleacher ticket sold will be discounted $2.00. Everyone is encouraged to wear pink. Are you Tough Enough to Wear Pink?